PUMA SPEEDCAT LAUNCH EVENT

CLIENT: PUMA DATE: DECEMBER 2024

The Puma Speedcat launch event at Soho House in Hong Kong celebrated the rerelease of the iconic Puma model with an exciting, immersive experience. Guests were given the opportunity to try on the classic shoes and participate in a unique race on Hong Kong’s first-ever Formula 1 simulator, adding an adrenaline-fueled edge to the evening. The event also featured live music, complemented by a selection of food and drinks, creating a vibrant atmosphere that honored the heritage of the Speedcat while engaging attendees in a memorable way.