WHO WE ARE

OBVIOUSLY is a creative and production agency based in Hong Kong. We build culturally sharp, socially-driven campaigns and experiences for brands who want to show up with intent — not just presence.

Under Armour No Pressure Miles Run Event, August 2025

We’re not just strategists or creatives. We’ve built communities, launched our own brands, and worked as the talent that agencies and marketers want to hire. That hands-on experience gives us a rare perspective. We know what connects because we’ve been the audience, the brand, and the brief.

Puma Speedcat Launch Party, December 2024

Whether we’re managing your Instagram, launching a product, or producing an event, we approach every project with the same intent: to make it matter.

SHELTER x Satisfy LSD Run, July 2025

From big-picture creative to on-the-ground production, we handle the full process end-to-end. That means fewer moving parts, a more streamlined workflow, and work that’s as seamless as it is impactful. With over 30 years of combined experience working with brands like Nike, Lululemon, Vans, and Converse, we understand what it takes to cut through and connect.

The Ordinary Suncare Launch, June 2025

Unlike many agencies, we don’t split thinking and doing. We develop strategy and carry it all the way through to execution, keeping the work focused, flexible, and consistent from start to finish.

adidas EVO SL Hong Kong campaign, June 2025

WHAT WE DO

From strategy to execution, we manage the full journey: creative and production, English and Chinese, global and local.

Fewer moving parts for you, sharper work for your brand.

We help define what your brand stands for and how it should show up: from high-level positioning to campaign messaging that aligns your team and connects with the right audience.
We shape the visual language of your brand and campaigns, from concept and mood to layout and final delivery, across social, digital, and real-world touchpoints.
We plan, produce, and manage your Instagram so it actually works: from content calendars and captions to visuals that stay true to your brand and relevant to your audience.
We create platform-specific content that moves (campaign films, stills, Reels, event recaps) always tailored to how people consume and share today.

We concept and produce physical experiences from pop-ups to product launches that get people talking (and posting). We also help build meaningful brand moments through creative and wellness-focused programming, especially for hotels and hospitality spaces looking to stay fresh.
We connect brands with the right people (creators, athletes, artists, and cultural voices) and help shape collaborations that feel natural, not transactional.
We design formats that bring people together, whether it’s a panel, a group run, or something more unexpected. We help brands not just host events, but build a scene around them.

As part of the creative community ourselves, we’re not just observers: we’re in it. Our job is to help brands stay culturally relevant by tapping into the right people, places, and ideas. Because when you're part of the fabric, you don’t have to chase trends, you help shape them.

Recent collaborations include PUMA, The Ordinary, and Grocery: helping brands tell better stories and show up in ways that stick.